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    Sprezzatura

    A man must face the world with sprezzatura. It literally means detachment, but a better way to think of it is quiet confidence and low-key style. Sprezzatura means striving to do the hardest of things in an easy way.

    WWD Writes "The Barbera Playbook"

    In the final print edition of Women's Wear Daily (WWD) Jean Palmieri described the new Luciano Barbera. "...Over the past 2 1/2 years, Tengram [Capital Partners] has built teams in New York and Mil...

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    Classics, elevated - with a touch of the unexpected. #SS17 ⠀
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    The authority on understated elegance. Luciano Barbera Spring/Summer 2017, filmed by @proproomstudio in Cernobbio, Italy.
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    Pack your bags for: Cernobbio Italy. Learn all about the dreamlike location of our Spring/Summer photoshoot on the Sprezzatura blog now.⠀
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    Subtle texture, elegant herringbone. A timeless cardigan for the spring days ahead of us.⠀
    Boat

    Travel to Cernobbio

    Nestled in the hills near Lake Como sits Cernobbio, a town at once idyllic and dreamlike. It is a moment of pure Italy – color infusion, romance, sparkling waters, and delectable food – poised on a ste...

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    Welcoming Spring with the hues of our Biella, Italy home.⠀
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    In transition and on the go. #SS17
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    Shot in Cernobbio, Italy our Spring/Summer 2017 Collection offers beautiful pattern play, sophisticated layering, and elegant color. Soon we begin to tell our story in a new way, through a diverse experience.⠀
    Sprezzatura listing image

    Interview with Luciano Barbera

    “The philosophy of my collection is very simple: every man is unique.” – Luciano Barbera With this quote as a sweeping finish, so ends the cinematic look into the lifestyle and purpose of Luciano Ba...

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    Crafted blues | how would you style our denim on display in our new TsUM Shop-in-Shop experience?
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    Sprezzatura in watercolor | we worked with @sunflowerman to tell our new Fall/Winter 2017 story. ⠀
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    Luciano Barbera creates clothing that men can feel unique, luxurious, and comfortable in; our new TsUM Shop-in-Shop endeavors to match that experience in a physical space. ⠀
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    Details, details, details. Explore the nuanced sophistication of our new collection at #Pitti91 now. ⠀
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    Back to Florence and #Pitti91. Visit Piano Attico D/9, Padiglione Centrale to discover our new collection of understated elegance.
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    Visit our new booth as we debut our Fall/Wanter 2017 Pre and Main collections at Pitti Uomo this week. #PU91
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    “Each New Year brings with it a unique opportunity to show the world our best side.” -Luciano Barbera
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    From Biella, Italy, wishing you and yours a magnificent holiday season. ⠀
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    “Do not give too much thought to things. Do things as they come naturally. Sprezzatura.” -Luciano Barbara⠀
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    From ties to outerwear, find festive gifts using the link in bio. Plus, receive a complimentary @libertyutd bracelet with any order and join us in protecting kids from gun violence. ⠀
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    Handsome jewel tones and impeccable detail at our TsUM, Moscow Shop-in-Shop experience. ⠀
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    Enjoy sophisticated moments of quiet amid the holiday rush.⠀
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    @Sunflowerman visited Luciano at his home in Biella, Italy. Stay tuned for more colorful moments of one of our favorite artists at work.⠀