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    A man must face the world with sprezzatura. It literally means detachment, but a better way to think of it is quiet confidence and low-key style. Sprezzatura means striving to do the hardest of things in an easy way.

    Luciano  11

    Happy Father's Day

    Add the final touch with a special, embroidered pocket square. Complimentary with orders of $500 or more. Please order by Tuesday, June 13th. PERSONALIZE: Please write the initials that you wo...

    Hopsack 3

    Styling The Navy Hopsack Jacket : A Wardrobe Champion

    A benchmark of good taste, there may not be a more versatile gentlemen’s garment than the navy jacket. A workhorse, an undisputed essential, this elegant choice deserves a prime spot in any well-curate...

    Look 10 social 22

    Authority on Elegance : Packing Essentials

    As the authority on understated elegance, we are pleased to present a series of styling suggestions for your sartorial consideration. Please expect a mix of education, humor, inspiration, and intervie...

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    An airy linen over shirt that lends endless new dressing options to your warm-weather wardrobe.⠀
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    Elegant evenings in Cernobbio, Italy.⠀
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    Mid-week polish, effortless stride.⠀
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    Subtle detailing. Take a closer look at our Preferita jacket for spring, now on⠀
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    From initial design to final stitch, our craftsmanship and dedication to detail are Entirely Made in Italy.⠀ ⠀
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    WWD Writes "The Barbera Playbook"

    In the final print edition of Women's Wear Daily (WWD) Jean Palmieri described the new Luciano Barbera. "...Over the past 2 1/2 years, Tengram [Capital Partners] has built teams in New York and Mil...

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    Classics, elevated - with a touch of the unexpected. #SS17 ⠀
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    The authority on understated elegance. Luciano Barbera Spring/Summer 2017, filmed by @proproomstudio in Cernobbio, Italy.
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    Pack your bags for: Cernobbio Italy. Learn all about the dreamlike location of our Spring/Summer photoshoot on the Sprezzatura blog now.⠀
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    Subtle texture, elegant herringbone. A timeless cardigan for the spring days ahead of us.⠀

    Travel to Cernobbio

    Nestled in the hills near Lake Como sits Cernobbio, a town at once idyllic and dreamlike. It is a moment of pure Italy – color infusion, romance, sparkling waters, and delectable food – poised on a ste...

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    Welcoming Spring with the hues of our Biella, Italy home.⠀
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    In transition and on the go. #SS17
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    Shot in Cernobbio, Italy our Spring/Summer 2017 Collection offers beautiful pattern play, sophisticated layering, and elegant color. Soon we begin to tell our story in a new way, through a diverse experience.⠀
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    Interview with Luciano Barbera

    “The philosophy of my collection is very simple: every man is unique.” – Luciano Barbera With this quote as a sweeping finish, so ends the cinematic look into the lifestyle and purpose of Luciano Ba...

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    Crafted blues | how would you style our denim on display in our new TsUM Shop-in-Shop experience?
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    Sprezzatura in watercolor | we worked with @sunflowerman to tell our new Fall/Winter 2017 story. ⠀
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    Luciano Barbera creates clothing that men can feel unique, luxurious, and comfortable in; our new TsUM Shop-in-Shop endeavors to match that experience in a physical space. ⠀
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    Details, details, details. Explore the nuanced sophistication of our new collection at #Pitti91 now. ⠀
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    Back to Florence and #Pitti91. Visit Piano Attico D/9, Padiglione Centrale to discover our new collection of understated elegance.
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    Visit our new booth as we debut our Fall/Wanter 2017 Pre and Main collections at Pitti Uomo this week. #PU91
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    From Biella, Italy, wishing you and yours a magnificent holiday season. ⠀
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    “Do not give too much thought to things. Do things as they come naturally. Sprezzatura.” -Luciano Barbara⠀
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    From ties to outerwear, find festive gifts using the link in bio. Plus, receive a complimentary @libertyutd bracelet with any order and join us in protecting kids from gun violence. ⠀
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    Handsome jewel tones and impeccable detail at our TsUM, Moscow Shop-in-Shop experience. ⠀
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    Enjoy sophisticated moments of quiet amid the holiday rush.⠀
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    @Sunflowerman visited Luciano at his home in Biella, Italy. Stay tuned for more colorful moments of one of our favorite artists at work.⠀