Our History


“The most elegant man in the world,” is how the American press has defined Luciano Barbera, and rightfully so. He has always had the unique ability to bring together–in harmony–individual elements. Luciano Barbera, the luxury Entirely Made in Italy brand, was founded in 1970, but its foundation was laid years before. It began in 1962 with what is now an iconic image, shot by photographer Ugo Mulas for L’Uomo Vogue, of Luciano in a Saxony windowpane suit. In the late 1960s, esteemed retailer Murray Pearlstein of Louis, Boston came to Biella, Italy to seek the well-dressed man he had seen. So inspired was Pearlstein of the casual ease and style conveyed in the image that he convinced Luciano he must create a collection. “Mr. Pearlstein, I have no collection. I have only my own suits,” was Luciano’s reply. To which Pearlstein responded, ‘You have talent. You should design your own collection.
In 1970, the first Luciano Barbera collection was born, and soon after became known for its quality fabrics, iconic color combinations and thoughtful construction. At a time when most brands in Italy only produced single categories of items, Luciano created something entirely new –a full lifestyle collection.


Luciano Barbera created the Biella Master in Noble Fibres in order to spread the culture and the tradition of the Italian textile-clothing sector.
The brand embarked on expansion into Asia, growing the offering to a new global market.


Strong expansion into the US market – a presence building time for Luciano Barbera the man, and the brand. Slowly becoming an iconic figure in men’s clothing with spreads in Vogue, and major press outlets on a global scale.


Luciano Barbera continues to support the Biella Master in Noble Fibres created in the 1980’s. His commitment to spreading the culture and the tradition of the Italian textile-clothing sector remains strong.

​Reinforcing the commitment to made in Italy, while others moved manufacturing abroad, Luciano Barbera brand’s specialization in the textile art was strong, creating small productions which are exclusive and custom. The expectation of evolution is done quickly and discretely with new and modern materials coupled with our standards. Maintaining that we will always adhere to our manufacturing philosophy, hence granting that whatever we offer, is entirely made in Italy.

During these years, the brand opened into additional markets including the Middle East.

Additional partnerships of note: Riva Historical Society trophy.


​Luciano Barbera is a leading ultra-luxury apparel brand and world-renowned arbiter of classic Italian style. The brand offers a wide assortment of sportswear, sartorial pieces, furnishings and accessories designed for the refined customer. Luciano Barbera is a cross-generational expression of wisdom, experience, modernity, and renewal. Products are sold only in the finest specialty stores and high-end department stores across the U.S., Russia, and Europe, and at exclusive Luciano Barbera flagship boutiques.

The brand remains a family business, as Luciano himself is not only the iconic founder and part-owner, his daughter Carola Barbera continues to operate as Creative Director and Managing Partner, and Luciano’s son Lodovico Barbera represents the company as Global Brand Ambassador.


2020 - Future

Cel​ebrating 50 years of Luciano Barbera