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    WWD Writes "The Barbera Playbook"

    Week 5 post copy

    In the final print edition of Women's Wear Daily (WWD) Jean Palmieri described the new Luciano Barbera.

    "...Over the past 2 1/2 years, Tengram [Capital Partners] has built teams in New York and Milan to completely revamp [Luciano Barbera], touching everything from the product design and the marketing while expanding its wholesale and own-retail experience.

    'We've created a playbook for the company,' said Todd Barrato, who joined Barbera as global chief executive officer when Tengram bought its controlling stake. Barrato was formerly the CEO of North American operations for Brioni. He's also the son of former Brioni chief Joe Barrato."

    Find the full article in the second print edition of WWD, February, 2017.